Direct mail automation
Who It's For
Discover if direct mail automation is right for your business.
What can HomeDrop do?
What can HomeDrop do?
In today's digital age, businesses struggle to cut through the noise and make meaningful connections with potential customers. Traditional marketing methods often fall short, while digital campaigns can get lost in overcrowded inboxes and social media feeds. Meanwhile, personalized, tangible marketing materials that stand out are typically time-consuming and expensive to produce at scale.
In today's digital age, businesses struggle to cut through the noise and make meaningful connections with potential customers. Traditional marketing methods often fall short, while digital campaigns can get lost in overcrowded inboxes and social media feeds. Meanwhile, personalized, tangible marketing materials that stand out are typically time-consuming and expensive to produce at scale.
HomeDrop offers a comprehensive direct mail automation platform that combines the impact of physical mail with the efficiency and tracking capabilities of digital marketing. Through the app you can:
HomeDrop offers a comprehensive direct mail automation platform that combines the impact of physical mail with the efficiency and tracking capabilities of digital marketing. Through the app you can:
Attract new customers
Attract new customers
Attract new customers
Retain existing clients
Retain existing clients
Retain existing clients
Reactivate dormant customers
Reactivate dormant customers
Reactivate dormant customers
Integrate with other tools
Integrate with other tools
Integrate with other tools
Track and measure results
Track and measure results
Track and measure results
Who It's For
Who It's For
If your business has regular contact with customers or performs any type of marketing, direct mail automation is a great add-on to your current efforts. Whether you are a local business looking to prospect to entire communities, or a business that works with fewer, larger clients and want to send automated gifts, HomeDrop can work for you.
If your business has regular contact with customers or performs any type of marketing, direct mail automation is a great add-on to your current efforts. Whether you are a local business looking to prospect to entire communities, or a business that works with fewer, larger clients and want to send automated gifts, HomeDrop can work for you.
HomeDrop's integration capabilities allow any business that needs direct mail or gifting to use it. Use automated campaigns like Website Retargeting or Nearest Neighbors, or build your own workflows and integrate with the platform to send mail based on triggers inside your business. Below are a few examples of how direct mail automation can be used.
HomeDrop's integration capabilities allow any business that needs direct mail or gifting to use it. Use automated campaigns like Website Retargeting or Nearest Neighbors, or build your own workflows and integrate with the platform to send mail based on triggers inside your business. Below are a few examples of how direct mail automation can be used.
Local Service Business
Target new movers and the neighbors of your customers with automated camapigns.
B2B Gifting
Send gifts through Amazon when contacts in your CRM meet a certain criteria.
Restaurants
Send personalized coupons to your local market.
How It Works
How It Works
Collecting Contacts/Addresses
New Movers: Programtically gather data from local county clerks
New Movers: Programtically gather data from local county clerks
Nearest Neighbor: Scan nearest streets and neighborhoods
Nearest Neighbor: Scan nearest streets and neighborhoods
Website Retargeting: Collect relevant infomration from site visiotrs through code script and filter out unfit prospects
Website Retargeting: Collect relevant infomration from site visiotrs through code script and filter out unfit prospects
Open Campaigns/One-Offs: Add contacts via manual uplaod, list upload, or automations that you set up elsewhere
Open Campaigns/One-Offs: Add contacts via manual uplaod, list upload, or automations that you set up elsewhere
Campaign Setup
Choose from various mail types: handwritten letters, printed postcards/letters, or Amazon products
Choose from various mail types: handwritten letters, printed postcards/letters, or Amazon products
Design your mail piece with our user-friendly interface
Design your mail piece with our user-friendly interface
Add personalized elements like names, addresses, and custom messages
Add personalized elements like names, addresses, and custom messages
Incorporate dynamic QR codes and tracking links for engagement monitoring
Incorporate dynamic QR codes and tracking links for engagement monitoring
Printing & Mailing
Our system automatically processes your design and recipient list and customizes each mail piece
Our system automatically processes your design and recipient list and customizes each mail piece
Mail is sent out at low postage rates to save you money and increase your ROI
Mail is sent out at low postage rates to save you money and increase your ROI
Real-time Tracking & Data Updates
Monitor campaign performance with detailed analytics
Monitor campaign performance with detailed analytics
Track QR code scans and link clicks to measure recipient engagement
Track QR code scans and link clicks to measure recipient engagement
Automatically update your customer data based on mail interactions
Automatically update your customer data based on mail interactions
Integration & Automation
Connect HomeDrop with your existing marketing tools
Connect HomeDrop with your existing marketing tools
Set up automated follow-up actions based on recipient responses
Set up automated follow-up actions based on recipient responses
Create multi-touch campaigns combining direct mail with other channels
Create multi-touch campaigns combining direct mail with other channels